Friday 11 January 2013

Music Magazine: Research & Planning

As I am deciding to design my own music magazine in the genre of Rock I am going to compare the similarities and differences of different rock music magazines. 


Decibel                                      Mojo                                          Rock Sound 

All three of these magazines are designed for the genre of Rock. Each of which with the same student/young adult target audience, however, they do also contain differences as well as similarities.

Decibel has very dark colours featured on this magazine cover such as black and red. This already as an associated link to rock music. It also as a central image of a heavy metal band 'Lamb of God', our main focus is at the leading band member placed directly in the centre, the other band members are also placed on an angle facing towards him which pin-points us into the direction of the lead. All of them are displayed standing high and looking down upon us showing an evidential dominance, this infers a sense of excellence in what they do in rock and would attract an individual of the target audience. Furthermore, placed directly behind them is fire, this would suggest a sense of danger to them, it's rather exciting and appealing to an individual and is a good way of attracting a buyer. The strapline is placed rather faintly on the left side of the heading, it reads 'Extremely Extreme'. The magazine Decibel also features a lure placed in the box-out, it reads "Doomsday Strikes Early", this reveals a more darker relation to their magazine, it relates to the strapline of 'extremely extreme' as suggesting the arrival of doomsday is rather extreme however it is very effective as it's drawing attention to their target audience and luring them to wonder why they have suggested such an unexpected proposal. 

Mojo features more light and dark red colours. There is no central image placed which differs away from the usual grid. However, despite this our eyes are still drawn to the image placed on the right side of the magazine, that of a musician playing solely to an audience and in a great hype of performing. We can just about see he's playing an electric guitar, this reinforces an association to rock music which is why it's displayed on the cover; there wouldn't be a violin displayed for instance as that has significantly minor relation to rock music and wouldn't be appealing to a rock target audience. Along the left side of the magazine cover Mojo, is a long conventional menu. It lists a long range of features in this magazine and exposes main features by making the font bigger than others. This magazine cover also contains box-outs, an example being ''Best Of 2009'', this box-out for instance suggests a summary of the best rock-type music of 2009, it's clearly displayed on the cover and is an effective way of attracting a buyer for this magazine. 

Rock Sound features a lot more lighter colours such as red and a faint blue. Our immediate attention is drawn to the central image of a musician looking directly at us (the camera), his eyes are widened and are a dark green. It reveals a clear presence he has. The other two band members are placed behind him and doesn't grab massive attention, however, it could be noted that both of their eyes are a dark blue in contrast to the dark green which also reinforces the fact that the central image has a presence and perhaps a social hierarchy. The strapline of Rock Sound is "Music With Attitude". This strapline suggests the contents of this music magazine is going to have a significant amount of attitude in all aspects. In addition the magazine also reveals some of the features in an attempt to attract their target audience, an example of this being "The Mars Volta". To a contemporary rock fan this appeals to them which is key as they are of course the target audience, this phrase is also in all capitals and a pale yellow colour which helps it stand out from the other plain colours on the magazine cover. 

Both Decibel and Rock Sound feature a contemporary band in the rock music industry. These both appeal to rock fans and the young target audience of 16 and above, being well known means they're easily recognised. So when displayed these are recognised and approached, it's then the features on the magazine that further the buyers interest. Mojo however isn't exactly as noticeable in this respect, this is because there is no central image nor band. However it can be considered that this alternative approach is effective in selling the product as it's main background is an audience the musician is performing to. Mojo also gives more insight to the features of their magazine than Decible and Rock Sound do. Mojo displays a vast amount of features on their magazine in a list if the left side of their music cover. Decible offers it's features below the central image on their front cover, whereas Rock Sound offers theirs minimally on the bottom left of their front cover, I think there is minimal insight to this magazine as they're more focused on the band 'Green Day' which practically some's up the contents of this magazine, the other displayed features are of what isn't going to be related to this band. I think this is why Mojo does contain a lot of features on it's front cover, because it has a lot to offer. In fact the strapline is 'Music Magazine' which shows it's diversity in what it will talk about as a rock genre music magazine. All three of these magazines show alternate approaches in approaching the similar target audience, all of which do this effectively. I think I can use aspects of each of these to incorporate into my rock magazine. I like for example the central image of a band leader with his members closing in on him in Decible. I also think the use of minimal colour is effective in Mojo and the focus of one particular set of artists in Rock Sound is a great way to catch my audiences eye. These elements I think are going to help bring my music magazine cover to life and make it appear realistic. 

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