Various magazines and their target audiences.
Q magazine
Q magazine is aimed at particularly more older audience. It's aimed between persons in their 30's and 40's. It's specific role as a music magazine is to be alternative. It offers insight into music, reissues, televison, films, games etc. Though the most part of the magazine is filled with interviews and compiling lists.
It's very alternative clearly into what it offers. It doesn't appear massively appealing to a younger audience like Kerrang!, in fact it has very little to offer to persons within that age group. Though that isn't to dispute that 16-24 years olds don't or haven't purchased this magazine.
The background of this magazine cover of Q has a field, this would reinforce the idea of them having an older target audience as stereotypically we consider people of this age wanting to relax in peace and harmony. This contrasts with the busy and bold connotations of alternative music.
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